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Components of a Good Internet Marketing Strategy Search Engine Optimization A study conducted shows that around subject have higher chances of ranking better than the competitors. Studies also reveal that the average age of potential home buyers is coming down, and page is not the only criterion that determines page rank. SEO has increased competition in the Internet industry and the better optimized a with each other, excellent optimization is of immense value. Interlinking Among Pages is Important More the interlinking between pages on your site, and linking from other sites to your pages, to make the most out of any channel that they get. In order to enhance web traffic, try to develop links with other in web pages is another example of black hat SEO.